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Brand Identity

Le Cordon Bleu

word west press

Brand

Mood

Type

Web

Humanified App

Rebranding campaign for the cooking school, Le Cordon Bleu.

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Drawing inspiration from the American West, we opted for a mix of naturalism and warmth. A muted rust and white palette, with wide wide open spaces, and faint layered mountains and trees as textural elements, giving an impression of distance and scope. Clean, open, with plenty of room for adventure.

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Created and developed by RAXO Studios, Humanified is an app for social good––think: Instagram for activism––a content-based social media network that allows users to amplify the causes they believe in and support their favorite nonprofits all within the app.

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